Privacy Policy

YAGRO (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we collect, use and protect your personal data when you use our website.

We are Yagro Ltd, registered in England and Wales (company number 09752813), with a registered office at Platinum Building, Cowley Road, St John’s Innovation Park, Cambridge, CB4 0DS. ICO registration: ZA137297.

Personal data we collect

We may collect and process the following types of personal data:

Information you provide – such as your name, email address, phone number, company name and any information you submit through forms

Technical data – information about your device and connection, such as IP address, browser type, operating system and device information

Usage data – information about how you use our website, including pages visited, time spent and interactions (such as clicks and scrolling)

Engagement data – information about how you interact with our communications or website content

We may combine data collected from different sources to better understand how our website is used and to improve your experience.

How we collect your data

We collect personal data:

Directly from you, when you fill in forms or contact us
Automatically, through your use of our website, including via cookies and similar technologies

You are not required to provide your personal data, but if you do not, we may not be able to respond to your enquiries or provide requested information.

How we use your data

We use your personal data to:

Provide information, products or services you request
Respond to enquiries or communications
Improve and administer our website
Understand how users interact with our website and content
Send marketing communications where permitted

You can unsubscribe from marketing communications at any time.

Legal basis for processing

We process your personal data where we have a legal basis to do so, including:

Consent – for example, where you opt in to receive marketing or accept cookies

Legitimate interests – including improving our website, understanding usage, and promoting our services

Legal obligations – where processing is required to comply with applicable laws

Sharing your data

We do not sell your personal data.

We may share your data with selected third parties where necessary, including:

Service providers that support our website and systems (e.g. hosting, IT support, HubSpot)
Analytics and search engine providers (e.g. Google Analytics, Meta) that help us improve and optimise our website

We may also disclose your data:

Where required by law or regulation
To regulators, advisors or law enforcement where necessary
In connection with a merger, acquisition or business reorganisation

Cookies

Cookies are small files stored on your device when you visit a website. We use cookies to ensure our website functions effectively and to understand how it is used.

We use cookies to:

Enable website functionality (including forms)
Analyse website usage and performance
Support and measure marketing activity

Where required, we will ask for your consent before placing non-essential cookies on your device.

We use tools including:

Google Analytics – to understand how visitors use our website
HubSpot – to provide forms and related functionality
Meta – to support and measure advertising activity
YouTube – to enable embedded video content

These cookies may collect technical and usage data such as IP address, browsing behaviour and interactions with the website. Cookies may be stored for between 1 minute and 2 years depending on their purpose.

You can control cookies through your browser settings. Disabling cookies may affect how the website functions.

Automated processing

We may carry out limited profiling to help us understand how our website is used and to improve our services and communications.

Where we store your data

Any stored data is held on secure servers, including those of our service providers.

It may be transferred outside the UK or European Economic Area (EEA). Where this happens, we ensure appropriate safeguards are in place through our strict suppliers onboarding procedure.

Data retention

We retain personal data only for as long as necessary for the purposes set out in this policy or to meet legal obligations.

In some cases, we may anonymise data so it can no longer be associated with you and use it for analysis.

Data security

We have put in place an information security management system with appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access.

Your rights

You have the right to: